Bonk - Illustrations

  • Blumenthal - Look
  • Blumenthal - Defendant Expert Report
  • Performance
  • Results
  • Outcomes
  • Coverage Period
  • Duration
  • Assumptions
  • Non-Guaranteed Elements
  • Policy Mechanics / Cash Flow / Work / 
  • It is probably true that most of the information needed is already in illustrations but doesn't get to the consumer because of their limited attention span or because of how the information is presented.
  • Though it is usually not stated so simply, in the area of llustrations, format not content is the key to improving disclosure.

--  Bradley E. Barks

1993 - Sales Illustrations - We Can't Life With Them, But We Can't Live Without Them!, Society of Actuaries - 28p