For cost comparison purposes, the natural unit price for insurance is dollars of Premium per thousand dollars of death benefit per year—adjusted as appropriate and cash surrender values.
-- COMMENTS BY THE AMERICAN COUNCIL OF LIFE INSURANCE <ACLI> ON THE FTC STAFF'S RESPONSES TO CRITICISMS OF THE REPORT ON LIFE INSURANCE COST DISCLOSURE
1979 - FTC STUDY OF LIFE INSURANCE COST DISCLOSURE - Cannon - 592p
In addition, a special LIAA-ALC-ILI Committee on Life Insurance Costs was formed to study life insurance cost comparison methods.
-- ROBERT G. BRAUND
1969 - Life Insurance Net Cost Comparisons, Society of Actuaries
The most obvious, though not necessarily accurate, basis of comparison of policies of the same initial or minimum face value is the premium.
1976 0909 - RE: PROPOSED CHANGES TO THE NAIC MODEL VARIABLE LIFE INSURANCE REGULATION