Marketing Insurance through Banks and Savings and Loans

  • A good example of that is the Lifetime Value Series, a family of products from Aetna that target the bank customer and are to be sold through the bank to facilitate the sale of life insurance by bank staff and bank representatives.

--  MARC G. VERRIER

1995 - INNOVATION IN SAVINGS PRODUCT DESIGN, Society of Actuaries - 18p

  • 1985 - SOA - MARKETING INSURANCE PRODUCTS THROUGH BANKS AND SAVINGS AND LOANS - 24p
  • Government Hearings¬†
  • Bank Holding Company Act
  • OCC