Historians have, perhaps, been too preoccupied with mortality tables and the founding dates of companies to consider the astonishing influence that selling method, or the lack of it, has had upon the development of life insurance in every age.

1942 - Marketing Life Insurance: Its History in America, J. Owen Stalson

1979  -  MARKETING SYSTEMS, Society of Actuaries

1982 - AP - Using Information-Processing Principles in Public Policymaking - Marketing - 21p