Premiums and Benefits - Consumer Testing

With that in mind, we started by making a list of basic information about life insurance that first-time buyers probably don’t know.

  • We didn’t find any scholarly research on the topic but did find references to a number of industry sponsored surveys.

2017 0719 - LIBGWG - Consumer Reps Brenda Cude and Karroll Kitt

  • Commissioner Ommen asked whether Mr. Birnbaum is aware of any consumer testing of illustrations or research that has already been done that looks at consumer understanding in this area.
  • Birny Birnbaum said ..... he is not aware of any consumer testing in this area.

2020 1110 - Life Insurance and Annuities (A) Committee Virtual Meeting