Puffery

  • Puffery
  • Bluffing
  • Forward Looking Statements
  • 2011 - AP - Bluffing in Insurance Sales: A Pakistani Perspective. by Hina Butt.  Master’s Thesis in Applied Ethics, Linköpings Universitet - 45p
  • See State Farm Fire & Cas. Co. v. Slade, 747 So. 2d 293, 322-23 (Ala. 1999)
    • (holding that insurance agent's statements that the purchased insurance policy was "the Cadillac of all insurance" and "the very best" amounted to mere puffery that could not reasonably be relied upon in light of the insured's level of education and degree of sophistication). (p20)

2010 - LC -  Maloof v John Hancock Alabama Supreme Court Opinion - 39p

  • In a Wall Street culture defined by salesmanship and secrecy, divining the difference between optimism and deceit can be a legal morass — especially when it comes to convincing a jury that the line has been crossed.
  • ...........
  • The suit alleges that AIG executives ignored warnings and intentionally downplayed the extent of the company’s troubles.
    • In its response, AIG conceded that its executives were, at times, too optimistic, but denied any intent to deceive.
    • “Being wrong or even unwise, in hindsight, is not the same as violating the securities laws,” the company wrote.

2009 1229 - The Denver Post - The E-Mail Trail Behind the AIG Scandal - [link]