Readability / Plain Language / Flesch

"By readability, I do not mean the use of two syllable words, three word sentences and a high score on the Flesch test. What I mean is the ability to communicate what you are, in fact, offering in your contracts and the words the agent uses to explain the benefits, conditions and limitations of the contract."

--MS. ANGELE KHACHADOUR

1981, THE LIFE INSURANCE BUSINESS---THE VIEW OF CONSUMERISTS, Society of Actuaries

 

Life and Health Insurance Policy Language Simplification Act (#575)
1978 Proc. II 298-302 (adopted)

  • 1996-3v2
    • CONSUMER PARTICIPATION BOARD OF TRUSTEES
      • Letter on Readability of the Life Insurance Buyers Guide (Attachment One) 1268
      • 1267 - Ms. Cude said that her main focus is consumer information and education. She has worked
        extensively on the Life Insurance Buyers Guide and the model consumer information report. Ms. Cude
        expressed concern about the NAIC process of developing consumer guides and other documents. She
        suggested that the group drafting process used to develop these documents does not result in a
        document that is easily readable for most consumers. Ms. Cude distributed a letter dated Sept. 17,
        1996, (Attachment One) bringing this issue of readability to the attention of the Consumer
        Participation Board of Trustees and asking for suggestions about a way to address this problem.
        Superintendent Atchinson agreed with Ms. Cude's observations and suggested that NAIC staff try to
        educate insurance regulators on this issue
      •