Tax-Free Retirement Concept – Walker v LSW

Matthew DeSantos - LSW’s Senior Vice-President of Distribution and Business Development (himself a former insurance agent) - DOC 792 p27>

(p165-167) - Tax-Free retirement, DeSantos Newletter

Q Isn't it true, though, that one of the biggest hits for the Provider and Paragon product from a marketing perspective was tax-free retirement?
A We emphasize different marketing strategies, but that is one of our core strategies, yes.
Q Isn't it true that the tax-free retirement concept swept through the field of LSW's agents like a firestorm?
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THE WITNESS: I don't know that I would use those terms.
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Q You wouldn't use those terms?
A I don't know that I would.
Q Do you think they're appropriate to describe the success of the tax-free retirement strategy?
A Just that the idea of it swept --
Q That the tax-free retirement concept swept through the field like a firestorm?
A It sounds like a little bit of hyperbole, but it's possible that someone said that.
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Q Okay. Is it possible that you said it?
A I don't recall.
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A It was created by the marketing department. Yes.
Q And it went out under your name?
A Yes.
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Q And if you look at number four, don't you write that: By far one of the year's biggest hits, tax-free retirement, swept through the field like a firestorm?