2017 1218 - Letter - TINA.org to Primerica - re: Deceptive Marketing for Primerica Business Opportunity, Truth In Advertising - 1p
2020 0506 - Letter - TINA.org to DSSRC - Re: Illegal Income Claims by Primerica, Truth in Advertising, Direct Selling Self-Regulatory Council - 11p
2021 - BBB National Programs - Primerica - Case #31-2021 - NGO Inquiry - [link]
2021 - BBB National Programs - Primerica - Case #31-2021 - NGO Inquiry - 18p
Basis of Inquiry
In this instance, a non-profit, non-governmental advocacy group1 identified to DSSRC certain core income messages disseminated in certain communications by representatives of the Company, or, in some instances, by the Company, that the NGO believes overstated the Company’s business opportunity to potential representatives.
The NGO focused its inquiry on core express and implied messages of earnings and lifestyle benefits arising from participation in the Company’s business opportunity that were communicated by the Company or certain of its representatives.2
1 Tina.org
2 The NGO called DSSRC’s attention to approximately 150 examples of social media posts in its database.
2021 0120 - BBB National Programs - DSSRC Recommends Primerica Discontinue or Modify Certain Business Opportunity Claims - [link]
2023-2024 - LC - Primerica vs Marco Moukhaiber – Always Marco --- [BonkNote]