1972 - AP - An Empirical Investigation of Attitudes Toward the Life Insurance - Marketing, by O. C. Ferrell Jr. - 181p
Ferrell, O.C., (1977), “Consumer Attitudes Toward Life Insurance Price Disclosure,” Review of Regional Economics and Business, October.
“Life Insurance Attitudes Canonically Correlated to Economic Liberalism, Support for Government Control and Anti-Business Attitudes,” Proceedings of the American institute of Decision Sciences, Michigan State University, 1973
"Purchasing Life Insurance," Midwest Business Administration Proceedings, 1983. Co-authors: Kenneth Creapas and David Loy.
"Life Insurance Promotion: an Evaluation," Proceedings of the Southwestern Marketing Association (March 1974)
"Consumer Attitudes Toward Life insurance Price Disclosure," Proceedings of the Southern Marketing association, 1974, 222.