DSEF - Direct Selling Education Foundation

  • Academic Advisory Council
    • Brenda Cude
      • Professor Emeritus, University of Georgia
      • NAIC - Consumer Representative
    • O.C. Ferrell
      • Auburn University - Director of Center for Ethical Organizational Cultures - James T. Pursell, Sr. Eminent Scholar in Ethics 
      • 1972 - AP - An Empirical Investigation of Attitudes Toward the Life Insurance - Marketing, by O. C. Ferrell Jr. - 181p 
  • Executive Committee
    • ACN 
    • Primerica
    • USANA
  • 2018 - DSEF - Consumer Protection Toolkit, Direct Selling Education Foundation - 37p
    • (p16) - To look like a multilevel marketing company, a pyramid scheme takes on a line of products and claims to be in the business of selling them to consumers.
      • However, little or no effort is made to actually market the products. Instead, money is made in typical pyramid fashion, from recruiting.
      • New distributors are pushed to purchase large and costly amounts of inventory when they sign up.
      • The best way to avoid a disguised pyramid fraud is to know what to look for in a legitimate income opportunity.
    • (p16) - Multilevel marketing—legitimate income opportunities
      • Multilevel marketing is a popular way of retailing in which consumer products are sold, not in stores by sales clerks, but by independent businessmen and women (distributors), usually in customers’ homes.
    • (p17) - How to tell the difference between a legitimate business and a pyramid scheme
  • 2015 - DSEF - Executive Guide to Academic Engagement - 20p
    • DSEF Board Member and UGA Professor Dr. Brenda Cude hosted the Foundation presentations as part of “Start Something…On Your Own,” an event for undergraduate students in five different courses at UGA as well as students from Athens Technical College.
    • Dr. Brenda Cude - University of Georgia - Financial Planning, Housing and Consumer Economics Consumer Studies
  • 2015 - DSEF - “Start Something…On Your Own" - 
    •