Indicators of Uninformed Consumers Lawsuits Complaints to State / Company Media Reports Market Conduct Problems Government Reports / Hearings Consumer Testing / Focus Groups

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Indicators – Lawsuits The most obvious is if we fail policyholder expectations, we may have policyholder suits <lawsuits>. —  Larry R. Robinson (Chairman of the ACLI Subcommittee on Cost Comparisons) 1988 – Actuarial Opinion on Non-Guaranteed Elements, Society of Actuaries – 12p

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