J. Owen Stalson

  • Historians have, perhaps, been too preoccupied with mortality tables and the founding dates of companies to consider the astonishing influence that selling method, or the lack of it, has had upon the development of life insurance in every age.

1942 - Book - Marketing Life Insurance; Its History in America, by J. Owen Stalson

  • The first corporations formed in this country for insuring lives were those of the Presbyterian Ministers Fund (1759) and a similar company organized for the benefit of Episcopal ministers (1769).
    • Neither of these corporations offered insurance to the general public. In the last decade of the eighteenth century many insurance companies were formed in the United States.
    • At least five were chartered to underwrite life risks, but only one, The Insurance Company of North America, appears to have accepted any.
    • There is no basis for saying that any of these early companies tried to sell life insurance.

1938 - AP - The Pioneer in American Life Insurance Marketing, by J. Owen Stalson - <WishList - jstor.org/stable/3111126>